‘Art-vertising’: Iconic Ads That Pop
Since the emergence of Pop-
Art as we know it, artists have been
collaborating with commercial brands
for their artworks. The portrayal
of brands through the media and
its influence on pop-culture is an
underlying theme throughout pop-art
history. Some artists have been more
successful than others in harnessing
this power and in the process have
created some of art’s most instantly
recognisable and iconic pieces.
In 1985, Warhol became the
first artist commissioned to create a
portrait of the Absolut Vodka bottle in
what would become one of the most
successful advertising campaigns.
Britto would later follow in his
footsteps in 1995 for the famous
vodka brand as well.
Just one year later, Sir Peter
Blake began his long-standing
relationship with The Macallan, who
designed the label which adorned the
first 12 bottles of the highly collectable
Macallan 1926, bottled back in
1986. View Blake’s 80th birthday
commemorative collection here.
Skip forward a couple decades
to the historical US Presidential
Elections of 2008, when the first
African American, Barack Obama was
elected President. The Barack Obama
“Hope” poster is an image of Barack
Obama designed by “OBEY” artist
Shepard Fairey.
Britto scored with FIFA World
Cup 2014 and his deal with Hublot in
their latest campaign featuring iconic
Soccer legends throughout history.
He is not the first, and certainly won’t
be the last!